October 20, 2006

Are there no decent marketers in the Northwest?

Back in March the Washington state tourism board, after spending somewhere in the neighborhood of a half-million dollars, unveiled the slogan "Say WA!".

As you might imagine, this was roundly mocked and the slogan was killed before the summer was over. Now, after spending about $200K, the city of Seattle has come up with a new tourism theme: Metronatural. This nonsensical term is supposed to evoke the city center surrounded by nature. While not quite as goofy as the "Say WA!" campaign, it makes up for it by sheer pretension. Expect Metronatural to be killed sometime around Christmas.

Well done city and state governments. Way to make us proud.

Posted by Frinklin at October 20, 2006 11:00 PM | TrackBack
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